• Our name, Sword & Plough, originates from the ancient saying 'to turn swords into plough shares'.


    Sword & Plough has been in the making since its founders, Emily and Betsy Nunez, were born at West Point into a military family. Growing up watching their dad lead early morning battalion runs, sharing Thanksgiving dinners with hundreds of soldiers at mess halls, and watching their uncle, a Marine NASA Astronaut pilot, launch his space shuttle, are just a few of the experiences that inspired Emily to serve as an officer in the U.S. Army and start Sword & Plough with Betsy.

    As one of only three Army ROTC cadets studying in the bucolic setting of Middlebury College and commuting to the University of Vermont for training, Emily sometimes found it difficult to relate her military commitment to her fellow classmates; many of whom had never met someone that served in the military. The Nunez sisters wanted to create something that would emotionally and physically touch civilians in their everyday lives and remind them, in a beautiful way, of the challenges our country and servicemen face, and the power that every person has to help.




    I wanted to create something that would emotionally and physically touch civilians in their everyday lives and remind them, in a beautiful way, of the challenges our country and servicemen face.

    Most individuals use a bag of some form throughout their day. By recycling and repurposing military gear with a fashionable touch, and working with veterans, we create sturdy and sophisticated products, whose sale will empower veteran employment, reduce waste and strengthen civil-military understanding. In this way, our bags are rugged, refined and relevant.

    Sword & Plough was founded in 2012. Returning to Middlebury after attending the U.S. Army Airborne School, Emily cultivated the initial idea for Sword & Plough through close work with Middlebury’s Center for Social Entrepreneurship. Since then, Sword & Plough has participated in the Dell Social Innovation Lab, won first place and the Audience Choice Award at the Harvard Pitch for Change Competition, and pitched on the floor of the New York Stock Exchange during the Kairos Global Summit. The Sword & Plough team is excited to be launching its sales this quarter and invites you to join our story!

    Sword & Plough Flags

  • Our mission is to empower veteran employment, reduce waste and strengtehn shared civil-military understanding.

    American Heart
    Made in AMERICA with care for the PLANET

  • Our Manifesto

    Sword and Plough Manifesto

  • Our product embodies a lifecycle.

    Sword and Plough process

  • Our team brings inspiration and experience from Denver, Boston, NYC, LA and Veront

    Emily Nunez

    Emily Núñez Cavness, Co-Founder and CEO. Emily is the CEO and Co-Founder of Sword & Plough. Emily is also an active duty officer in the United States Army Military Intelligence Corps. Emily channeled her passion for social entrepreneurship, civil-military relations, veteran empowerment, and sustainable design to embody the core values of Sword & Plough. Inspired by her experiences at the U.S. Army Airborne School and childhood growing up in a military family, Emily and her sister Betsy co-founded Sword & Plough in 2012. As a Dell Social Innovation Fellow, Emily gained key insight to strengthen Sword & Plough's three core areas of impact. Emily is the major liaison between our veteran sewers, veteran charities, and communicator of S&P's mission. Emily leads the S&P team and oversees advocacy projects, veteran relations, and key brand relationships. She holds a B.A. in International Studies from Middlebury College.

    Betsy Nunez

    Betsy Núñez, Co-Founder and COO. Betsy is the COO and Co-Founder at Sword & Plough. As a business professional and strategist with years of experience in sales and education based marketing, Betsy brings a strong opperational background to the team. Coming to Sword & Plough as a proven leader and motivator, Betsy has organized multiple philanthropic endeavors in large metropolitan cities in the last seven years. She is also a 2013 Bold Academy Fellow. Passionate and dedicated to driving positive social change, Betsy's goal is to ensure brands, individuals and noteworthy products are given a well deserved and amplified voice. Betsy holds a B.S. in Nutrition and Dietetics from West Chester University.

    Cully Cavness

    Cully Cavness, CFO. Cully believes that dedicated individuals with big dreams can change the world. And as an original member of the team that launched Sword & Plough, Cully believes in the Núñez sisters and their dream to improve outcomes for American military veterans. Cully leads the S&P team primarily in areas of finance and business strategy. He also brings experience from non-profits like Teach For America, The Lance Armstrong Foundation and Break Through. He received his undergraduate degree in Geology from Middlebury College, and subsequently completed a Thomas J. Watson Fellowship on the topic of renewable energy entrepreneurship and finance in Iceland, China, Spain and Argentina. Prior to joining S&P, Cully served as the Business Development Manager for Global Geothermal, a UK-based power plant development company that designs, finances and builds power infrastructure in Asia, Africa, Europe and North America.

    Haik Kavookjian

    Haik Kavookjian, Creative Director. Haik joins the S&P team from the entertainment industry. After working in film distribution and talent, Haik transitioned to the creative side, producing web-based content for companies like Disney and Yahoo. His creative marketing and production experience has helped shape S&P's unique look and develop brand awareness. As Creative Director, Haik oversees the product development process from design through manufacturing and handles all photography, videography and graphic/web design. He is excited to be sharing his creative and business experience with the Nunez sisters and the rest of the Sword & Plough team. He holds a B.A. in American Studies from Middlebury College.

    Morgan Murphy

    Morgan Murphy, Community Manager. Morgan hails from a background in marketing and sales, bringing her knowledge of social media to the team in an effort to help define a voice and presence across multiple social channels. Both of Morgan's grandfathers served in the US Army, one in the 707th Ordnance Maintenance Company in Korea and the other a B-17 navigator and WWII POW. Morgan is thrilled to use her creativity to help S&P thrive, and to assist in the company's goal to strengthen civilian and military understanding. Morgan holds a B.S. in Marketing from Illinois State University.

    Polly Kranz

    Polly Kranz, Fashion & Advertising Coordinator. Polly comes to us with a background in Public Relations and Sales, specializing in insurance sales, advertising sales and event coordinating. She's an avid fashion enthusiast, and is excited to help put together wearable, fashionable outfits with our bags and other Sword and Plough accessories. She's also highly involved in community outreach through organizations such as Junior League and PEO. With both her father and grandfather being veterans, and being a member of Daughter's of the American Revolution herself, Polly is excited to be part of Sword and Plough and it's amazing mission. She holds a BA in strategic communications from Oklahoma Baptist University.

    Thomas Nunez

    Thomas Nunez, Market Research Intern. Thomas is the Executive Assistant to Emily and Betsy, the Co-Founders of Sword & Plough. Thomas is a student at St. Lawrence University and is currently completing his Army ROTC training at the Golden Knight Battalion at Clarkson University. Thomas is a thorough researcher and informs the team about military history and the historical importance of military equipment. As the brother of both Betsy and Emily, Thomas has grown up in a military family, and strongly believes in Sword & Plough’s mission to empower veterans, while reducing waste and strengthening civil-military understanding. Thomas started his career with Sword & Plough in the summer of 2013 at our Mass Challenge office in Boston. In addition to his research, he helped the team pitch at the World Innovation Summit and World Innovation Forum.

  • These are the people who guide us.

    David Bornstein

    David Bornstein co-authors the Fixes column in The New York Times Opinionator section, which examines solutions to major social problems and how they work. He is a co-founder of the Solutions Journalism Network, which advances the practice of solutions journalism (rigorous reporting about problem solving), and the media site, Dowser.org, a platform for young journalists who report on creative responses to social problems. He is the author of How to Change the World: Social Entrepreneurs and the Power of New Ideas, The Price of a Dream: The Story of the Grameen Bank, and Social Entrepreneurship: What Everyone Needs to Know. His books have been translated into more than 20 languages.

    Gemma Bulos

    Gemma Bulos is a multi award-winning Social Entrepreneur and singer. Currently she is the Director of the Global Women’s Water Initiative. Prior to co-founding GWWI, Gemma was the Founding Director of A Single Drop for Safe Water in the Philippines, creating income-generating community-led water service organizations. For this innovation, Gemma received national and international social entrepreneur awards including Echoing Green, Ernst Young and Schwab Foundation. Her programs also won accolades including the Tech Museum Tech Equality Award and Warriors of the UN Millennium Goals, sponsored by Kodak Philippines. In 2011, she was recognized as one of the Most Influential Thought Leaders and Innovative Filipinas in the United States by Filipina Women's Network and in 2012 she was named one of the Top 10 Water Solutions Trailblazers in the world by Reuters Alertnet. She has presented alongside such dignitaries such as Jane Goodall, Vandana Shiva, Wangari Maathai at events such as the World Economic Forum, UN Water for Life Conference and others. Gemma is also the recipient of the CG Vibes Award from Queen Latifah and CoverGirl for “Women Changing the World Through Music” for building the Million Voice Choir global peace movement to raise awareness of the global water crisis.

    Bethany Joy Clark

    Bethany Joy Clark is the granddaughter of a Marine General and has 20+ relatives in her family serving across all five branches of the U.S. military. Since June 2013 she has been actively mentoring the Nunez sisters through the Dell Social Innovation Challenge. Bethany is presently the Director of Community for TOMS, the One for One® company where for every product you purchase, TOMS will help a person in need. Her work focuses on supporting and inspiring individuals and groups to create positive change in their communities. Bethany has led the expansion and growth of TOMS Community by collaborating with new audience groups and creating programming and resources that help all members of the community tell TOMS story. Prior to joining TOMS, she spent her twenties at The Walt Disney Company heading up the Disneyland Grad Nite program and helping market the Disney Endurance Series sports programs. Originally from Fredericksburg, VA, she completed her undergraduate degree at James Madison University (JMU) in 2003. She remains an active alumnus specifically with the JMU Office of Residence Life and Women for Madison Advisory Council. Bethany is an experienced traveler and last year had the opportunity to participate in a TOMS Giving Trip to Peru. She and her husband reside in Los Angeles, CA with their yellow Labrador Duke Dog.

    Cosmo Fujiyama

    Cosmo Fujiyama is passionate about convening, activating and ensuring confident leaders capable of leading social change in their communities. She has worked with Ashoka and Ashoka Youth Venture where she managed strategy development for the global recruitment team, identified strategic partnerships, and spearheaded the Ashoka Youth Venture Dream It, Do It Challenge. In 2012, she designed and led the inaugural Dell Social Innovation Challenge (DSIC) summer institute, a three week program focused on training and supporting the next generation of social entrepreneurs. Previously, Cosmo served as the president of Students Helping Honduras (SHH), a non-profit organization dedicated to building a movement of youth across the US and Honduras to combat extreme poverty. She is currently pursing her M.P.A at the NYU Wagner School of Public Service where she is a Reynolds Fellow in Social Entrepreneurship and a merit scholar. She serves as the president of Bridge, Wagner's student organization focused on fostering social innovation throughout NYU. She received her B.A. from the College of William & Mary in American Studies and Women's Studies.

    Alan Hassenfeld

    Alan Hassenfeld is the former Chairman of the Board and present Chairman of the Executive Committee of Hasbro, Inc. a multi billion-dollar international toy company. Under his leadership, Hasbro has become a worldwide leader in children’s and family entertainment. Alan is a business leader with a passion for philanthropy. His far-reaching impact has crossed local, regional, national and international borders. From the beginning of his career, he has been involved in hundreds of charitable and social causes. Whether he is fighting for the human rights of manufacturing workers in Asia or coexistence in the Middle East, his energy and guidance always provide positive results.Alan also believes in active leadership. Through his charitable work and foundation participation, he has the ability to stay involved in hundreds of community, social and political causes. These include primarily children’s issues, social responsibility, political reform, and social entrepreneurship. Mr. Hassenfeld has a Bachelor of Arts degree from the University of Pennsylvania. He has numerous honorary degrees from prestigious universities around the world, and has been elected to four Halls of Fame. He lives in Rhode Island, USA with his wife of 24 years.

    John Isham

    Jon Isham is the faculty director of the Middlebury Center for Social Entrepreneurship. He is also a professor of economics at Middlebury as well as the director of Middlebury's environmental studies program. Jon teaches classes about social entrepreneurship, 21st-century global challenges, climate change, environmental economics, environmental policy, and microeconomics. In the last few years, students who have led research projects in his classes have gone on to found Brighter Planet, Step It Up, 350.org and Power Past Coal. In 2005, he was chosen by Middlebury students as the first recipient of The Marjorie Lamberti Faculty Appreciation Award. He co-edited and Ignition: What You Can Do to Fight Global Warming and Spark a Movement (Island Press, 2007) and Social Capital and Economic Development: Well-Being in Developing Countries (Edward Elgar Publications, 2002) and has published articles in Economic Development and Cultural Change,The Quarterly Journal of Economics, Rural Sociology, Society and Natural Resources, The Vermont Law Review, and the World Bank Economic Review, among other journals. Jon currently serves on the Board of Directors of Brighter Planet, Climate Counts, and St. George's School; and the Advisory Board of Focus the Nation. Jon has an AB in Anthropology from Harvard College, an MA in International Studies from Johns Hopkins University, and a Ph.D. in Economics from the University of Maryland.

    Charles MacCormack

    Dr. Charles MacCormack is currently the Executive Chair of the Millennium Development Goal Health Alliance. He serves as Executive-in-Residence at Middlebury College, is the Senior Fellow for Private Development Assistance at InterAction and works with other international think tanks. From 1993 through 2011, Dr. MacCormack was President of Save the Children, the world’s leading independent nonprofit organization serving children in need. Dr. MacCormack served as Board Chair of InterAction, the national association of over 160 U.S. international humanitarian and development organizations from 2006 to 2009.  He currently serves on the Board of World Learning and is a Founding Board Member of Malaria No More. Prior to his position at Save the Children, Dr. MacCormack was President of World Learning (formerly known as the Experiment in International Living) from 1977 to 1992.  He was a research fellow in foreign policy studies at The Brookings Institution and served as Assistant to the Dean of the International Fellows Program at Columbia University.  Throughout his career, Dr. MacCormack has served in many consultative and official roles.  He sat on the Advisory Committee on Voluntary Foreign Aid and the Food Security Advisory Committee, and was President of the Non-Governmental Committee on UNICEF.  He was selected by the United Nations Secretary General to participate on the Founding Committee of the United Nations University and served as a member of the United States Delegation to the 1997 World Food Summit and the United States Delegation for the 2002 General Assembly Special Session on Children. He was awarded an honorary Doctor of Education by Middlebury College, and an honorary Doctor of Law by Clark University. He was made a member of the Grand Cordon of the Order of Al-Istiolal by former King Hussein of Jordan. Dr. MacCormack received his doctorate and master's degrees from Columbia University and his undergraduate degree from Middlebury College.  He was a National Science Foundation Fellow at the Universidad Nacional Autonoma de Mexico in Mexico City and a Fulbright Fellow at the Universidad Central de Venezuela in Caracas.  Dr. MacCormack resides in Easton, Connecticut and Middlebury, Vermont.  He is married to Susan Ross, Former President of the Fairfield County Community Foundation.  They have two sons, Cameron and Fraser.

    Annie McChrystal

    Annie McChrystal is a lecturer with the McChrystal Group. As an Army spouse for over 34 years, she was involved in family readiness programs for the military and was a lecturer on family issues, tragedy in the unit, and resilience. Annie also has a passion for education. She taught at Troy State University and St. Leo College; she has worked in admissions at St. Leo College and Harvard University, Kennedy School of Government, the Council on Foreign Relations with National Programs, the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM), and the United States Geospatial Intelligence Foundation (USGIF). Annie received a B.A. in Sociology from Stroudsburg University and an M.A.Ed in Counselor Education from East Carolina University. In addition to her professional efforts she is on the Board of Directors for the Yellow Ribbon Fund, a charitable organization that supports wounded service members and their families, and Aschiana-USA, an organization providing support for the street children of Afghanistan. She and her husband reside in Alexandria, VA..

    Carrie Morgridge

    Carrie Morgridge currently serves as the vice president of the Morgridge Family Foundation and has deep philanthropic experience to share with the Sword & Plough team. Her expertise in strategic giving enables Sword & Plough to achieve the greatest impact on the veteran community by donating a part of all S&P profits to veteran programs and non-profits. Over the past five years, Mrs. Morgridge and her husband John have focused the philanthropic efforts of the Morgride Family Foundation on science, technology, engineering and math education through investments in classroom technologies and teacher training programs. The foundation has also been instrumental in supporting major capital projects at the Denver Museum of Nature and Science and the Morgridge College of Education at the University of Denver. The foundation has also made significant investments in homeless and health related programs in Florida and Colorado. In 2010, Mrs. Morgridge received the distinguished Francis Weis-Jacobs Women of the Year award from the Mile High United Way. She currently serves on the Board of Trustees at the University of Denver, the Denver Museum of Nature and Science and NJCTL board for Progressive Math Initiative (PMI) and Progressive Science Initiative (PSI). She has been publicly recognized for her work at National Jewish Hospital and Denver Academy. Mrs. Morgridge divides her time between Denver, Colorado and Stuart, Florida with her two children and husband. She graduated Suma Cum Laude from the International Academy of Design and Technology. She is an avid biker, swimmer and runner and has competed in 8 Ironman Competitions, several marathons, Muddy Buddy and Warrior Dash.

    Joseph Nunez

    Joseph Núñez completed a 30 year career in the U.S. Army in 2007, retiring as a Colonel.  During his military service, he commanded a battalion in the 10th Mountain Division (Light Infantry), Fort Drum, New York.  Joe also served as an Associate Professor of Comparative Politics in the Department of Social Sciences, U.S. Military Academy, West Point, New York, and as a Professor of International Relations in the Department of National Security and Strategy, U.S. Army War College, Carlisle, Pennsylvania.  He recently completed an assignment with the Department of State as the Senior Political Advisor for U.S. Consulate Kirkuk in Iraq.  Dr. Núñez has spent four of the last five years in Iraq, almost all of it with State, focusing on capacity development through advising, establishing programs, and reporting on politics, governance, economics, security, and humanitarian assistance.  He is a 1977 graduate of St. Lawrence University, and holds M.A. (Public Administration) and Ph.D. (International Relations) degrees from the University of Virginia.

    Doug Rauch

    Doug Rauch spent 31 years with Trader Joe's Company, the last 14 years as President, growing the business from a small, nine-store chain in Southern California, to a nationally acclaimed retail success story with more than 340 stores in 30 states.  He developed their prized buying philosophy, created their unique private label food program, and wrote and executed the Business Plan for expanding Trader Joe’s nationally.  In 1996 he moved to Boston to bring Trader Joe’s to the east.He received his Executive M.B.A. from the Peter Drucker School of Management, Claremont University, where he won several honorary awards including the Early Career Outstanding Entrepreneur Award from Peter Drucker. Doug retired from Trader Joe’s in 2008. He is now CEO of Conscious Capitalism Inc., a Trustee at Olin College; Chairs the Board of Overseers at WBUR; a Senior Fellow in Harvard’s Advanced Leadership Initiative; and serves on the board of several for-profit and non-profit companies.He is currently working on a non-profit solution to the issue of “food waste” and hunger/obesity by bringing high quality, nutritious food at affordable prices to the underserved in our inner cities. He is a resident of Newton, MA.

    Susan Ross

    Susan M. Ross has worked in the field of philanthropy for 37 years, including 15 years as President/CEO of the Fairfield County Community Foundation, the center for philanthropy in southwestern Connecticut.  During her tenure, assets increased by $150 million, and grants of more than $140 million were awarded to reduce the achievement gap in urban public schools, increase affordable housing, strengthen the economic security of low-income working women, and build the capacity of nonprofit organizations. Ms. Ross retired from this position in December 2011.Ms. Ross serves on the board of Planned Parenthood of Southern New England. She has served on the boards of the Connecticut Council for Philanthropy, the Connecticut Community Foundation Network, the Bridgeport Regional Business Council, the CT Commission for the Advancement of 21st Century Skills and Careers, a community hospital, Planned Parenthood of Vermont (now Planned Parenthood of Northern New England), a Montessori school, and Vermont’s largest mental health and addictions treatment center.Before joining FCCF in 1996, Ms. Ross was Development Director at the Winston L. Prouty Center, a pre-school program for special needs children in Vermont and New Hampshire. She also served as Executive Director of the United Way of Southern Vermont.Ms. Ross received her undergraduate degree in political science from the University of Michigan and a Master’s Degree in Education from Boston University. In 2006, she completed the Strategic Perspectives in Nonprofit Management Program at Harvard Business School.Ms. Ross is married and has two grown sons.

    Charles Zabriskie

    Charlie Zabriskie Jr. is currently the President of The Holland Society and a U.S. Army veteran. He received a Bachelor of Science in Banking and Finance from the University of Vermont in 1953 before joining the U.S. Army as a commissioned Second Lieutenant. After his military service, Charlie continued to serve as a member of the Active Reserve while beginning a successful career in banking. He has held positions as the SVP with major banks in Detroit and Cleveland; Partner of Worldwide Public Accounting and Consulting Firm Peat, Marwick, Mitchell & Co; EVP of Investment Banking and Corporate Finance at Faulkner, Dawkins & Sullivan; President and COO of Boston-based Banking Organization; and President of executive recruiting firm, Charles Zabriskie Associates, Inc. He is currently the President of the Holland Society of New York. He is also a recipient of the U.S. Army's Civilian Distinguished Service Medal. Charles is married with five sons.